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Claim Guide

🇦🇺 Natural Claim in Australia

Natural claims in Australia require specific thresholds: No artificial additives; minimal processing.

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What the Rule Is

Using "natural" on your food label is a regulated nutrition/health claim in Australia & New Zealand. In Australia and New Zealand, FSANZ Standard 1.2.7 and Schedule 4 govern nutrition content and health claims, with eligibility for health claims gated by the NPSC nutrient profiling scoring criterion. For this claim, the condition is: No artificial additives; minimal processing

What You Must Include
  • Meet specific nutritional thresholds
  • Use exact wording where prescribed
  • Include required accompanying statements
Common Violations
  • Using "natural" without meeting the nutritional threshold
  • Missing required accompanying statements
  • Implied claims that do not meet the criteria
Examples: Compliant vs Non-Compliant

Compliant Examples

Natural (meets threshold)
Source of Natural (if applicable)

Non-Compliant Examples

Natural (threshold not met)
Very Natural (superlative not permitted)
How LabelGuard Checks This

LabelGuard automatically checks your "natural" claim against Australia thresholds.

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Frequently Asked Questions

What are the thresholds for a "natural" claim in Australia?

No artificial additives; minimal processing

Which law governs nutrition claims in Australia?

In Australia and New Zealand, FSANZ Standard 1.2.7 and Schedule 4 govern nutrition content and health claims, with eligibility for health claims gated by the NPSC nutrient profiling scoring criterion.

Can I use this claim on any product type?

Most claims can be used on eligible products, but some are restricted.

What happens if I misuse this claim?

Misleading claims can result in enforcement action, product recalls, and fines.

Regulation Sources

Last updated: 2026-03-01

Disclaimer: This information is for guidance only and does not constitute legal advice. Always consult official regulations and seek professional legal advice for specific compliance questions.

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