Natural Flavors / Natural Flavourings is permitted with proper declaration in Australia & New Zealand: declare as "natural flavour(s)" in the ingredient list.
"Natural flavours" is an umbrella declaration for flavouring preparations derived from plant or animal raw materials, covering potentially hundreds of individual substances. In Australia & New Zealand, Natural Flavors / Natural Flavourings is regulated under Food Standards Code as a food flavoring. FSANZ: "natural flavour" is acceptable. Allergen source must be declared if present within the natural flavour. Smoke flavouring must be specifically declared.
LabelGuard scans your label for Natural Flavors / Natural Flavourings and all its common names (Natural flavors, Natural flavourings, Natural flavor, Flavour (natural)) to verify correct declaration, required E-numbers, and proper functional class labeling under Australia rules.
Start Your Compliance Check"Natural flavours" is an umbrella declaration for flavouring preparations derived from plant or animal raw materials, covering potentially hundreds of individual substances. It commonly appears in: Almost any processed food, Beverages, Snacks, Confectionery, Dairy products.
The individual flavouring substances are safety-evaluated (EU Regulation 1334/2008; FEMA GRAS in the US), so safety is rarely the issue. The compliance risks are allergen carry-over from flavour carriers, and the EU’s much stricter naming rules — calling something "natural strawberry flavouring" requires at least 95% of the flavouring to come from strawberries.
Declare as "natural flavour(s)" in the ingredient list. FSANZ: "natural flavour" is acceptable. Allergen source must be declared if present within the natural flavour. Smoke flavouring must be specifically declared.
Natural Flavors / Natural Flavourings may appear under the following names: Natural flavors, Natural flavourings, Natural flavor, Flavour (natural). Common hidden sources include: Almost any processed food, Beverages, Snacks, Confectionery, Dairy products, Sauces.
Natural Flavors / Natural Flavourings is permitted in all major markets with proper declaration.
Last updated: 2026-07-20
Disclaimer: This information is for guidance only and does not constitute legal advice. Always consult official regulations and seek professional legal advice for specific compliance questions.
Get your label checked against all Australia regulations in seconds.
Starting at $29 per label check
Explore all Australia labeling requirements in one place.
View Australia HubLabelGuard checks your labels against all Food Standards Code requirements in seconds. Catch violations before they cost you.
Trusted by food manufacturers, supplement brands, and compliance teams worldwide