Natural Flavors / Natural Flavourings is permitted with proper declaration in United States: declare as "natural flavor(s) or natural flavor" in the ingredient list.
"Natural flavours" is an umbrella declaration for flavouring preparations derived from plant or animal raw materials, covering potentially hundreds of individual substances. In United States, Natural Flavors / Natural Flavourings is regulated under FDCA & FSMA as a food flavoring. FDA 21 CFR 101.22: "natural flavor" means a substance derived from a natural source (animal or plant). No further breakdown required by law. However, if an allergen is present in the natural flavor (e.g., milk in natural butter flavor), it must be declared under FALCPA. "Natural" does not mean the product has no allergens or no processing.
LabelGuard scans your label for Natural Flavors / Natural Flavourings and all its common names (Natural flavors, Natural flavourings, Natural flavor, Flavour (natural)) to verify correct declaration, required E-numbers, and proper functional class labeling under US rules.
Start Your Compliance Check"Natural flavours" is an umbrella declaration for flavouring preparations derived from plant or animal raw materials, covering potentially hundreds of individual substances. It commonly appears in: Almost any processed food, Beverages, Snacks, Confectionery, Dairy products.
The individual flavouring substances are safety-evaluated (EU Regulation 1334/2008; FEMA GRAS in the US), so safety is rarely the issue. The compliance risks are allergen carry-over from flavour carriers, and the EU’s much stricter naming rules — calling something "natural strawberry flavouring" requires at least 95% of the flavouring to come from strawberries.
Declare as "natural flavor(s) or natural flavor" in the ingredient list. FDA 21 CFR 101.22: "natural flavor" means a substance derived from a natural source (animal or plant). No further breakdown required by law. However, if an allergen is present in the natural flavor (e.g., milk in natural butter flavor), it must be declared under FALCPA. "Natural" does not mean the product has no allergens or no processing.
Natural Flavors / Natural Flavourings may appear under the following names: Natural flavors, Natural flavourings, Natural flavor, Flavour (natural). Common hidden sources include: Almost any processed food, Beverages, Snacks, Confectionery, Dairy products, Sauces.
Natural Flavors / Natural Flavourings is permitted in all major markets with proper declaration.
Last updated: 2026-07-20
Disclaimer: This information is for guidance only and does not constitute legal advice. Always consult official regulations and seek professional legal advice for specific compliance questions.
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